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Wednesday 19 May 2010

Adapting multinational companies to local culture

How and why McDonald's had to adapt their strategy in India? Watch  in the 5 minute video, my take on the issue, I will be eager to know your views! Do provide your views.
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1 comment:

  1. Ayumi Sato20 October 2010 at 02:06

    Dear Dr Kodwani,

    Hello. My name is Ayumi Sato from NetLearning, Inc, the company you are going to visit this coming December.

    I'm interested in the 5 minute video,
    since McDonald is one of our clients.
    But I cannot find the video itself...

    Could you tell me how to access the video?
    Thank you.

    I'm looking forward to seeing you in Japan.
    Please do not publish my comment, since it's including internal information.

    Best Regards,
    Ayumi

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